If it was not already obvious, we need water to survive. And not just in a I need these Adele concert tickets to live or I’m going to die if I don’t get my hands on a tub of pistachio ice cream stat. While these are certainly worthy desires, unlike them, we would actually die if we did not constantly hydrate our bodies with some water. For many of us, it’s as simple as walking ten feet to our fridge to grab a bottle of water or replace our Brita water system, but for so many people around the world, access to clean water is not always a a viable option, and if it is, it usually involves walking tens of miles to the nearest clean water site.
The truth of the matter is that water does not just play a role in our hydration needs, but ends up affecting so much more of our daily lives than we even think about. According to generosity.org without access to clean water, one is at risk of contracting more diseases and illnesses, one cannot properly sanitize themselves, and one has to spend more time walking long distances to find clean water which leads children to have to miss school, have less time for work and play, and increases girls’ chances of being sexually assaulted. And this is not just a couple hundred thousand people who are affected by this inequality; there are currently 663 million people who do not have access to clean water. Let that sink in, 663 million people. The even scarier part is–this crisis is killing more people than war, AIDS, and famine combined.
If you now have a hankering to help stop this issue, let me introduce you to Generosity Water. What started off as a non-profit organization called generosity.org, founded by father-son duo Philip and Jordan in 2008 to raise awareness of the water crisis and encourage people to donate money to the cause, has now added a for-profit company to its repertoire with the inception of Generous Water in 2014, founded by son Jordan Wagner and Micah Cravalho. Joining the growing trend of for-purpose business models in which not only the consumer and business benefits, but also someone in need, Generosity Water offers you the option to purchase water AND help the world. For every bottle of water purchased, the company gives clean water to two people for one month and since you have to drink water to live anyways, why not help other people while you’re at it? Blake Nyman, the VP of Business Development at Generosity Water gives a little more information on the social good company: