Generosity Water

If it was not already obvious, we need water to survive. And not just in a I need these Adele concert tickets to live or I’m going to die if I don’t get my hands on a tub of pistachio ice cream stat. While these are certainly worthy desires, unlike them, we would actually die if we did not constantly hydrate our bodies with some water. For many of us, it’s as simple as walking ten feet to our fridge to grab a bottle of water or replace our Brita water system, but for so many people around the world, access to clean water is not always a a viable option, and if it is, it usually involves walking tens of miles to the nearest clean water site.

The truth of the matter is that water does not just play a role in our hydration needs, but ends up affecting so much more of our daily lives than we even think about. According to generosity.org without access to clean water, one is at risk of contracting more diseases and illnesses, one cannot properly sanitize themselves, and one has to spend more time walking long distances  to find clean water which leads children to have to miss school, have less time for work and play, and increases girls’ chances of being sexually assaulted. And this is not just a couple hundred thousand people who are affected by this inequality; there are currently 663 million people who do not have access to clean water. Let that sink in, 663 million people. The even scarier part is–this crisis is killing more people than war, AIDS, and famine combined.

If you now have a hankering to help stop this issue, let me introduce you to Generosity Water. What started off as a non-profit organization called generosity.org, founded by father-son duo Philip and Jordan in 2008 to raise awareness of the water crisis and encourage people to donate money to the cause, has now added a for-profit company to its repertoire with the inception of Generous Water in 2014, founded by son Jordan Wagner and Micah Cravalho. Joining the growing trend of for-purpose business models in which not only the consumer and business benefits, but also someone in need, Generosity Water offers you the option to purchase water AND help the world. For every bottle of water purchased, the company gives clean water to two people for one month and since you have to drink water to live anyways, why not help other people while you’re at it? Blake Nyman, the VP of Business Development at Generosity Water gives a little more information on the social good company:

 

Q & A with Generosity Water

What is the mission of Generosity Water?
There are two fundamental goals everything is based on. Those are:
Generous To Your Health – We produce the highest quality alkaline water with a pH balance of 10.
Generous To People – For every bottle purchased, we give clean water to two people for one month.
What makes Generosity Water’s alkaline water different than a normal bottle of water?

Our alkalinity is sourced from natural and active ionic calcium ingredients. Because our water is made from active ingredients, it has a more beneficial health impact on the body and is shelf stable, as opposed to other less expensive and lower quality competitors. Our alkaline water differs because of it’s proprietary active minerals, it causes the body to increase its ability to absorb h20 completely, while neutralizing acidity in the body.

What impact does purchasing Generosity Water make?

For every bottle purchased, we give two people clean water for one month. Supporters and consumers can scan the QR code on the label to see the exact well that the bottle helped fund. They’ll be able to see GPS coordinates, pictures of the well project and comments from the community that their purchase helped fund.

 

Where can one purchase Generosity Water?
We’re currently available in over 300 accounts throughout Southern California, including: Intelligentsia, Bristol Farms, Erewhon Market, SunLife Organics, Equinox and other grocery, coffee, juice, yoga and health & fitness stores. We’re also available nationwide through our online store – http://generositywater.com/buy-now/
As we continue to become available in more stores/states/regions, check our website for a soon to be released store finder.


In conjunction with the for-profit Generosity Water, there is the non-profit Generosity.org that is also helping to combat the water crisis in developing countries. Aside from purchasing water, what other options do you offer for people to get involved in solving the water crisis?

Generosity.org has been doing amazing work for over 7 years and has helped more than 400,000 people by implementing more than 800 clean water projects. Because of them, our giving model has a greater impact and is completely transparent. If someone is wanting to get involved on a deeper level with Generosity.org‘s efforts, they have a great fundraising campaign called Us for Us, where you can start your own fundraiser campaign page and invite your friends, family, classmates, coworkers, etc. to join you to help fund a well. You can find details here – http://generosity.org/us-for-us/

 

In the year 2016, how important do you think it is for businesses to implement a “for-purpose” business model?

We think it is incredibly important! The “for-purpose” business model is not only highly beneficial for the impact the business is making with their intended cause, but there are plenty of studies showing how consumers are gravitating toward businesses that value more than just their bottom-lines. Consumers are becoming more educated, aware and brand loyal to products/services with a cause. This trend is growing steadily, so it sounds like it’s in a company’s best interest to implement some type of CSR into their model.

Purchasing even just one bottle of water can have a ripple effect in the world’s water crisis. Whether you want to start off by just spreading the word about Generosity Water with your peers or making a small donation, anything you do will make a difference. If you want to see the stats for how much of an impact generosity.org and Generosity Water have had on the world thus far, take a look at this outline the company has put on their website:

genwater

Be the change you wish to see in the world. Buy a bottle and save a life.

“When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.”
ANSEL ADAMS